2010 WTF! Logo Design – The Nine Network. Channel Nine Australia

Posted by Joseph on July 07, 2011 in After Effects, After Effects Compositing, Categories, Motion Design tagged with , , , ,

 

I’m not sure why but I love the way this logo animation turned out.

I struggled with it for ages. The 3D department  supplied plenty of passes and it should have looked good but it just wasn’t looking right. Then I decided to simplify the project and switched off a lot of the passes and started flicking through different blending modes with only 3 or 4 layers switched on. Suddenly this multicoloured surprise jumped out of the quagmire.

I was thrilled but thought it was too psychedelic to ever get approved. Yet happily, it was unanimously approved and went to air in the form that you see here.

 

Title: Show Opener – WTF!

Duration: 00:30

Client: Nine Network Australia

Art Director: Joseph Pole

3D (Maya): Sebastian Leliard

Compositing: Joseph Pole

Music Title: Cae Rale

Tiny URL for this post: http://tinyurl.com/3oskd6r