2010 WTF! Logo Design – The Nine Network. Channel Nine Australia

Posted by Joseph on July 07, 2011 in After Effects, After Effects Compositing, Categories, Motion Design tagged with , , , ,

 

I’m not sure why but I love the way this logo animation turned out.

I struggled with it for ages. The 3D department  supplied plenty of good passes and it should have looked good but it just wasn’t looking right. In fact, it just looked dull and typical. Then I decided to simplify the project and switched off a lot of the passes and started flicking through different blending modes with only 3 or 4 layers switched on. Suddenly this multicoloured juggernaut jumped out of the quagmire.

I was thrilled even though I knew it was way too psychedelic to ever get approved. I thought at least I’d have something nice to put on my site. Yet, to my surprise, it got approved right up the foodchain and went to air in the form that you see here. Good times!

 

Title: Show Opener – WTF!

Duration: 00:30

Client: Nine Network Australia

Art Director: Joseph Pole

3D (Maya): Sebastian Leliard

Compositing: Joseph Pole

Music Title: Cae Rale

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