Mock design for 2011 Rugby World Cup Launch Campaign

  These are the kind of images we'd throw together in a day or 2 for the approval process. After getting feedback and refining the image we end up with a picture like this at the end of the day. It is very rough but it gives the producer & creative director an idea of what the finished shot will look like before we start modeling in 3D. In the end this idea was dropped and we decided to use a CGI stadium tracked into 3 live action chopper shots. Once this is on-air I'll be at liberty to upload the result.